Back up by different researches and reports, Email marketing is still one of the best tools for marketing.
For you to start advertising your products or business through email marketing, you must first have an email list of prospects. to generate email lists. you need a lead magnet.
Lead magnet:
What is a lead magnet? This is free items or services given away for the purpose of gathering contact details.
A lead magnet can be a book report, service, tutorial, eBook, videos, audio, guide, case study, checklist; just to mention a few.
Note: As long as what you provide gives real value to your prospects and they feel a need for it, it is a lead magnet.
Qualities of a Good Lead Magnet?
7 things that make your lead magnet absolutely irresistible:
- Solves a real problem — if your lead magnet doesn’t solve a real problem that your prospects have, or if it doesn’t give them something they really want, it won’t work at all.
- Promises one quick win — your lead magnet should promise (and deliver) one quick win for your Prospects. In other words, it should help them to easily achieve something or provide an immediate solution to their problem.
- Super specific — don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads.
- Quick to digest — PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
- High value — your lead magnet should have both high perceived value and high actual value.
- Instantly accessible — your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
- Demonstrates your expertise — when someone uses your lead magnet, it should demonstrate your expertise. This helps turn leads into customers down the road.
For more details Generate leads with content marketing
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